The product's success made that firms such as Cartier, Hermès, Tiffany, Van Cleef & Arpels, etc. Movado's advertising of the period claimed that the Ermeto represented “ Le troisième âge de la montre” (The third age of the watch), following the era of the pocket watch and the wrist watch. Many incorporated a folding hinged strut in the back of the watch itself, so when the covers were opened, allowed the timepiece to be placed on a desk or bedside table, acting as a travel clock. The timepiece was conceived to be used with or without a chain to be placed in a pocket, purse or bag. Although the case rectangular shape remained unchanged during its lifetime, the style of dials and hands evolved with times and, if original to the watch, help to date a certain piece.
The watch was manufactured in a variety of metal cases such as platinum, gold, silver, vermeil, steel and base metal, coverings of reptile skins, galuchat, etc., and finishings, such as lacquer, niello, enamel, guilloché enamel, etc. Those complications included a triple calendar called Calendermeto ("Normal" size), an alarm used in the Jumbo ("Pullman" size) and the Ermetophon ("Normal" size), and the date, as seen in the Ermetoscope ("Normal" size) featuring a glass with date magnifier, and Calendine ("Baby" size). Schild were used in the "Pullman" with alarm, and from A. Unlike many of its Swiss competitors, Movado was at that time a manufacture d'horlogerie, making its own in-house movements, and so the Ermeto range was fitted with the company's different calibres according to the size of the case and complications added. Below the woman's photo the footnote reads: "The "Normal" Ermeto in automatic winding for Gentlemen and for Ladies", promoting it as a unisex model. The "Baby" was intended mainly for ladies' handbags whereas the "Normal" was promoted as a unisex model.ġ929 ad in French showing the watches of the then King of Belgium and Pope Pius XI. The latter a desk clock with an 8-day movement. The Ermeto range comprised four sizes, from smaller to bigger (approximate dimensions with the case closed included for reference purposes only, they may vary depending on each unit): "Baby" (43 x 26 mm), "Normal" (48 x 34 mm), "Master" (54 x 37 mm) and "Pullman" (100 x 70 mm). The rectangular case is made up of two sliding covers enclosing the timepiece inside.
The trademark Ermeto derives from the Greek ερμητικός, transliterated as ermētikós, which means “hermetic, sealed”, in reference to the characterictics of the case design, emphasizing the watch protection against dust, moisture and shocks, although it was not hermetic in the strict sense of the term. It won the Grand Prix at the 1929 Barcelona International Exposition. The model, a joint creation between case maker Huguenin Frères and watch maker Movado, was introduced in 1926. "Normal" size with automatic winding system called "Non-Stop" by Movado.Ī Movado Ermeto watch was a pocket/purse watch manufactured between 19 by Movado in La Chaux-de-Fonds ( Switzerland).
A 1928 Ermeto chronometer, silver case covered in lizard skin.
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